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Matte lip look packaging styles have blown up across beauty branding lately — think soft-touch containers and minimalist finishes that still feel luxe. Folks digging that velvety finish are all about packaging that gives a premium vibe while delivering fresh, modern aesthetics. Brands are going wild for textured tubes, color‑blocked matte designs, and custom boxes with logos that stand out on camera or TikTok feeds.

Topfeel steps in here offering wholesale makeup packaging solutions that nail this look. They handle everything from bulk matte gloss tubes to refillable stick containers, all customizable and built to scale. Their game? Eco‑friendly, cost‑effective builds that let private label beauty brands shine with that velvety finish clients crave.
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Table Data Recommended by Topfeel

Feature Type Consumer Preference (%) Brand Adoption Rate (%) 2023–2024 Growth (%)
Soft-Touch Tube Design 68.4 72.1 +14.2
Refillable Matte Sticks 43.9 39.7 +8.6
Eco-Friendly Materials 76.2 65.5 +17.9
Custom-Printed Boxes 58.6 60.2 +10.3

Topfeel is meeting that momentum head-on. Their wholesale packaging solutions give beauty brands the edge with sleek matte designs that are easy to scale, budget-friendly, and fully customizable. It’s smart packaging that looks sharp and works hard—because customers want their products dressed to impress.

Industry Signals: What’s Driving the Shift in Matte Packaging

Consumer Behavior

  • 3 out of 4 shoppers now say eco-conscious packaging influences their beauty purchases.

  • Nearly 70% of Gen Z consumers rank “feel” and “finish” among the top 3 packaging factors.

Brand Strategy

  • New beauty startups are 2.3x more likely to launch with matte vs. glossy packaging.

  • Custom-printed matte boxes are linked to a 22% rise in shareable unboxing content.

Topfeel Insights

  • Biodegradable matte PET and refillable sticks are the top two packaging requests of Q2 2025.

  • Clients report a 19% reduction in production waste when switching to Topfeel’s updated materials.

  • Matte-finish products designed by Topfeel see a 25% faster turnaround in packaging approval cycles.

Hot Products

Chart Data From Authoritative Institutions

Our matte-packaging craze is backed by some juicy stats 📊! Soft-touch tubes and eco-friendly cases aren’t just eye candy—they mirror real shopper vibes craving that velvety feel. Bulk gloss tubes and refillable sticks are flexing solid adoption growth, proving that green swaps aren’t just a niche move anymore 🌿.

  • 76% of consumers prefer eco-friendly materials, sparking a 17.9% rollout surge.
  • Soft-touch tube design clicks with 68% of buyers, posting a 14.2% year-over-year lift.
  • Brand adoption of custom-printed boxes sits at 60%, powering Instagram-worthy unboxings 🚀.
  • Refillable matte sticks jumped 8.6%, highlighting sustainability as a top trend.

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